It’s possible to make Facebook actually work, but you need to know if it’s not working first. I get emails from listeners every week telling me that Facebook sucks. They just aren’t seeing the results they want to see. My first question is always, well what are you numbers are. Are the right people liking your page? What percentage of folks are seeing what types of posts? What have been your least popular and most popular posts in the last 30 days.
The simple truth is, if you don’t know these answers you will never see the results you want to see with Facebook. You MUST know what’s happening first, then you can figure out how to make it better. Today I’m sharing 3 critical stats you’ll find right in your Facebook Insights that can move your time on Facebook forward.
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