Should you really add video to your podcast marketing or to the podcast itself?
Video marketing is the hot trend in podcasting circles these days. And you may feel like you’re missing out on something if you don’t do it or fear that your podcast won’t be as successful as it could be without it. After all, things in the online world can change so fast that what worked last year may not work this year.
But what if you’re camera shy and hate the idea of doing video yourself? Or you just don’t have the time, money, or desire to go through that extra effort to produce your show? Good news: there are ways of adding video to your podcast and your marketing that can fit your personality, budget, and time.
If you like the idea of incorporating video into your show somehow but the thought of recording the whole thing puts you off, then you’ll want to listen to this episode of The More Profitable Podcast. In it, you’ll learn about the three different “tiers” of using video in your show and ways you can incorporate it into your marketing. I also talk about how I use video (even though it isn’t my favorite) and reveal how to decide if you even want to go through with using video at all.
3:52 – Why this is a really common question
6:37 – The filter you need to use if you’re considering adding video to your podcast
11:58 – The 1st tier of adding video to your podcast
14:55 – Another way you can use video on the small scale
19:03 – The 2nd tier of podcast video usage and why it’s a bigger lift than the 1st tier
23:22 – The 3rd and final tier of adding video to your podcast
26:58 – Ways of using video to better market your podcast
Mentioned In Should You Be Adding Video to Your Podcast?
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