Way too often, I sit down with a coach or consultant who tells me their podcast just isn’t working. Then we start talking about their sales calls, and it turns out nearly everyone mentions the show, brings up an episode, or has already implemented something they learned from it. That means the podcast is working. […]
3 Places to Look When Your Podcast Feels Like It Isn’t Working Read More »
Coaches and consultants with a podcast can spend an absurd amount of time trying to figure out how long an episode is supposed to be. Is 10 minutes too short to be useful? Is 45 minutes asking too much? Do you need to keep talking because the episode does not feel substantial enough yet, or
How Long Should a Podcast Episode Be? Read More »
Milestone episodes are where a lot of podcasters accidentally lose the plot. You hit 100, 200, or in my case, 700 episodes, and suddenly the episode becomes about proving how big the accomplishment is instead of delivering the kind of value your listener actually came for. That does not mean you should ignore the milestone
7 Milestone Episode Mistakes That Break Listener Trust Read More »
Established service providers are very good at convincing themselves they need to learn more before they can move. Another framework, another course, another round of “let me understand this better first.” And sometimes, yes, that is exactly the right move. But there is a point where more information does not create more progress. It just
How to Know When You Need Podcast Support Instead of Another Course Read More »
You recorded the episode, you sent an email, you maybe promoted it on Instagram a couple of times. Done. On to the next one. But that episode you just moved past? It’s still a perfectly good sales asset sitting in your Google Drive doing nothing. For most podcasters, episodes aren’t tied to a date or
Your Podcast Episode Deserves More Than One Week of Promotion Read More »
Valerie and I talk about what made her decide to hire production support from day one, what surprised her about the process of starting a podcast, and what working with our team has been like from her side of it.
How Valerie McDonnell Launched Her Podcast With the Launch Accelerator Read More »
You finish your launch and the messages start coming in. “This was so helpful.” “I learned so much.” “You really know your stuff.” And then you check the sales numbers and almost no one bought. The content landed. The sales didn’t. This happens because most coaches and consultants treat launch episodes like teaching opportunities. You
Why Coaches Get Compliments But Not Conversions When Launching a Program Read More »
Let’s talk about the timing of your where to put calls to action in your podcast. When you make your asks and what kind of ask you’re making at each point changes how well they actually convert. Most podcasters are making one call to action per episode, usually at the end, usually rushed, and wondering
Where to Put Calls to Action in Your Podcast so They Actually Convert Read More »
Podcast pitching services look like a shortcut. Hire someone, get booked on shows, show up and record. But almost every person who asks me about these services is coming off a bad experience, and when I ask what the agency’s process was, they can’t answer the question. They never asked. Skipping that question is expensive.
What to Ask Before You Hire a Podcast Pitching Service Read More »
Stop asking ChatGPT for content ideas. Stop Googling “podcast topics for coaches.” Stop posting on Instagram asking what your audience wants to hear. Your audience doesn’t know what they need you to tell them. That’s your job, not theirs. The best content ideas aren’t sitting in AI tools or search results. They’re already in your
Stop Asking AI for Content Ideas and Look Here Instead Read More »