Better Branding with Julie Cottineau

If you’re figuring out what your brand is this is a can’t miss episode. If you have a brand but you’re ready to take it from good to great, this is a can’t miss episode. Julie gives us some actionable tips and great reminders to get our brand in better shape.

Listen in and learn more about getting better branding.

A bit about Julie…

Julie Cottineau talks branding on #HittheMicJulie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands. Prior to launching her own business, she was the VP of Brand at Richard Branson’s Virgin Group overseeing branding strategy for new and established Virgin companies in North America.

Julie also served as Executive Director of Consumer Branding at Interbrand as well as a VP Management Supervisor at Grey Worldwide in both the U.S. and France helping to build leading global brands in diverse categories such as Intel, Subaru, Pantene, Avon, Stolichnaya and Kool-Aid.

She has been an Adjunct Professor of Integrated Marketing Communications at Columbia and Cornell universities and a frequent commentator on brand strategy and innovation in top business media such as, Entrepreneur Magazine, CNN, and American Express Open for Small Business. She also shares her insights, tools and tips on branding through her blog at, and on Twitter at @jcottin.

Julie is the creator of Brand School Master Class, a premier learning program that teaches small business owners, entrepreneurs and not for profits how to create more distinctive and powerful brands that cut through in crowded markets.

She is also the unofficial inventor of the Pet Rock (but that’s a story for another time). Julie lives in Westchester NY with her French husband and two wonderful children.


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