Every industry is crowded, that’s no reason to hold yourself back from jumping in. Today I’m talking with Julie Cottineau about how to make your brand stand out. She touches on why it’s critical for you to establish a few key things to make all the branding decisions easier.
Open your note app, or get the pen and paper ready because this one is full of some serious takeaways.
I am so happy to know Julie and she is who I look to for insights on branding and really twisting what the big guys do and making them fit for my business. I’m also so excited to be a part of the Brand School Master Class Faculty and I invite you to learn more about it if you find yourself struggling to stand out in your market.
A little about Julie…
Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands. Prior to launching her own business, she was the VP of Brand at Richard Branson’s Virgin Group overseeing branding strategy for new and established Virgin companies in North America.
Julie also served as Executive Director of Consumer Branding at Interbrand as well as a VP Management Supervisor at Grey Worldwide in both the U.S. and France helping to build leading global brands in diverse categories such as Intel, Subaru, Pantene, Avon, Stolichnaya and Kool-Aid.
She has been an Adjunct Professor of Integrated Marketing Communications at Columbia and Cornell universities and a frequent commentator on brand strategy and innovation in top business media such as Forbes.com, Entrepreneur Magazine, CNN, and American Express Open for Small Business. She also shares her insights, tools and tips on branding through her blog at BrandTwist.com, and on Twitter at @jcottin.
Julie is the creator of Brand School Master Class, a premier learning program that teaches small business owners, entrepreneurs and not for profits how to create more distinctive and powerful brands that cut through in crowded markets.
She is also the unofficial inventor of the Pet Rock (but that’s a story for another time). Julie lives in Westchester NY with her French husband and two wonderful children.
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