Don't be Distracted by Vanity Metrics

It’s easy to fall into the race for the most followers, page likes, or subscribers. What’s more difficult though is to make sure they’re engaged, REAL supporters. To do that you have to step back from the follower count and dig into your analytics a bit.

Find out how many are watching or listening, learn how many are clicking through to your website, opening your email, and commenting on your content. Those are the numbers that matter, because those are the numbers that really grow your business.

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