Want better results from your podcast? Then it’s imperative you understand the point of every single episode you record for your show. Today, I talk about the three categories an episode can fall into and how they work to help your business generate leads and convert those into sales.
3:07 – The goal of a sales asset episode
4:33 – The purpose of a content episode and how it can serve various, larger goals
9:44 – Why I call episodes in the third category “leadership episodes”
14:12 – Why thought leadership and providing a service aren’t the same thing
Mentioned In 3 Episode Types Every Expert Hosted Podcast Needs to Generate Sales
EP 588: “What Happens During a Podcast Strategy Intensive”
EP 587: “Why I Don’t Care If Your Show Is ‘Bingeworthy’”
EP 586: “Why Business Owners Need a Podcast (And More Importantly, Why They Don’t)”
EP 582: “How to Rebrand Your Podcast and Set Yourself Up For Growth”
EP 567: “What Working With Uncommonly More Looks Like”
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