What Happens After I Create Content

Welcome to episode 332 of Hit the Mic with The Stacey Harris.

You did this fantastic thing. You created a podcast, a blog post, a video. Whatever it is, it’s full of value, it’s fantastic, it’s amazing. What happens next? Most people make one really big mistake at this step. What they do next is create another piece of content. Instead, I want you to do something else. Whenever I create a piece of content, it then goes through three steps.

Number one, social media scheduling.

It goes through the scheduling of what’s going to happen in the next few days. It’s goes into the queue, all that. We’ll dive deeper into that in just a second. Number two, how is it going to get repurposed. For our purposes, transcript is made and then it goes into a couple of editing processes. One for LinkedIn Publisher and Medium, one for guest post and sometimes, depending on the post, a couple of versions can be made, so repurposing. We’ll talk more about that in a second. Then, number three, we repeat and we’ll talk more about that too.

That’s all we’re going to cover. We’re going to talk about social media. We’re going to talk about repurposing and we’re going to talk about the power of repeating those steps. Cool? Let’s first talk social media. Now, when I talk about social media, again, I’m talking about the immediate social media. In our case, when the episode goes live on Tuesdays, there is a couple of times daily tweets about it for seven days until the next episode comes out. It goes up on Facebook. it goes up on Google Plus because yes, there’s still SEO value there. It goes up on LinkedIn, all of things happened. Just the general broadcasting and sharing of it.

An Instagram post is created and it becomes a link on Instagram. Just a general, “Hey, there’s a new podcast.” Of course, it also was at the iTunes and all those places but all of those social media updates are scheduled when the podcast is done recording regardless of when the podcast is actually going to air. All that content is scheduled to go out.

Also, the content is added to our queues and so we use what we called eClincher which I’ve talked about on the show before. I’ll leave the link on the show notes. To recycle content meaning all of the episodes are on the big thing called the queue. They go out at scheduled times. An episode from that list, when that list is completed, it gets shuffled up and it all starts over again. It’s a recycled content which again, we’ve talked about on the show before.

We also have social media updates that get updated in there so that we’re not just sharing the social media for the next seven days but the life of the podcast because as we’ve talked about before, the value in your content does not end the day your next piece of content comes out. Again, social media for the initial sort of burst and then in the recycled queues.

Now, the next step is the repurposing.

When the podcast is in production still so between editing and scheduling, a transcript is actually made. We use rev.com to do all of our transcripts and we take that transcript and we create a LinkedIn Publisher post. The LinkedIn Publisher post is just an abbreviated version of the show notes, a couple of main points and then a call to action to go check out the podcast or if you want to read it, the full show notes over on the website.

This is another social media thing but it plays into our repurposing because again, we’re not just creating a status update that says, “Hey, new episode of the show, go check it out,” but we’re actually creating another piece of content that points back to the original piece of content. This one rides the line between social media and repurposing but it does it beautifully so we like it.

Again, we’re taking that transcript and we’re using that to create those LinkedIn Publisher posts. Again, those are not status updates, guys. These are actual posts created on LinkedIn and what’s cool is when you post one of these, people who follow you get notified in their notifications that you’ve created a post, something that does not happen when you just share the link via status update so that’s really cool.

Also, when people look at your profile, it’s a great way to beef up the value of your profile because people can really scan and see what kind of content you provide, what kind of value you offer. Even if maybe your audience isn’t hugely on LinkedIn, I’ll be honest, most of you guys I find don’t love LinkedIn and so I don’t tend to get a lot of business for like the membership there. However, that is where I do get a lot of leads for things like strategy builds, et cetera. More consulting stuff.

Having that value there is hugely beneficial because they can see really quickly that the kind of social media I do, how I talk about it, how I treat it, how important I believe strategy is, all of that is going to come across in my content. It’s nice to have it up there beefing up the value of that profile. Cool?

Let’s slide all the way into repurposing now. In addition to the LinkedIn Publisher posts, that transcript is also used to create a guest post. In some cases, depending on the length of the episode, it could be more than one. Most of the episodes we do these days, it’s just one guest post because we’ve been keeping the episodes or I’ve been keeping the episodes on the shorter side, the easier to consume, easier to take action kind of 10 to 15 minutes.

It tends to just be one guest post now. Some of our earlier episodes where I went on for 20 or 30 or 40 minutes, those can become two or three guest posts. We get that transcript. It’s edited into a guest post and then it can be submitted wherever it is that my guest post needs are at the moment. That’s a really valuable way to again get more value from that same piece of content.

Speaking to the thing that I’ve been talking about a lot and you’re going to hear me talk about it more and more. We’re doing more with less. We’re taking that value and we’re going to be stretching it so that we can spend less time in creation mode and more time in actually serving our audience directly and possibly more profitably by building them programs, working one-on-one, providing services, whatever it is you do. Cool?

I’m just going to assume you said cool. Again, we’re taking that social media. Here is where we repeat. We’ve got our social media scheduled. We went in and repurposed, now we’re going to repeat that social media step with that repurposed content. Meaning, in addition to a queue for all of my content directly on my site, in addition to the Facebook status update and tweets that gets scheduled out immediately that don’t go on the queue, just go out right then. I’m going to do that same thing for that guest posts once it gets published. Those guest posts are all going to go in a queue. I have a queue of them along with queue for my own episodes direct from the site. They’re all going to get posted on Facebook and Instagram and I’m going to give them a shout out on Snapchat.

I’m repeating that first step because again, I’m sharing this value in another way. Now, the root, the core of the content is the same but here’s why I want you to share it again. A, a really valuable way to get more guest post or could ask us back is to help promote the piece of content you created. Two, being asked to write for another site or being accepted to write on another site, whether it is imagined or not is a credibility builder. I’m having a hard time talking, I’m so excited.

It is an expertise establisher. It is an expert status maker absolutely so make sure you’re talking about that. That’s why you see those featured on, on everybody’s website these days is because we want to talk about all the places that I have thought we were cool enough to talk about our subject. That helps established your connection with our expert status. It’s just the way it is. Cool?

The third thing is I’m making sure that you get the value however it is that you need it.

When you listen to the original podcast, watch the original video, read the original blog post, it may not have connected all the way. It may not have hit you the way you needed to get the message. Here’s another opportunity to consume it, another opportunity to absorb it, another opportunity for it’s a hit in the way it needs to hit or at that time it needs to hit because let’s remember, sometimes, this is just straight up timing. That’s absolutely sometimes the case where it’s just where it fit best for you.

That’s what I want you to do. I want you to be sharing it on social and then repurposing it and then sharing that repurposed content. That’s what we’re going to do. Social media, repurpose, repeat. Yeah? That’s what I want to see you guys doing. Go ahead and take action on this episode. In addition to that, I want you to make sure that you are signed up because next Tuesday, one week from today when this episode went live anyways, we are kicking off the Three-Day Launch Your Podcast challenge.

Again, the Three-Day Launch Your Podcast challenge launches the January 24th. I want to see you there. We’ll be doing live streams over on the Facebook page which, if you haven’t noticed we are doing live streams a lot more often than we did last year on the Facebook page. Come hang out with us over there, facebook.com/thestaceyharris but check out thestaceyharris.com/episode332 and you will see an opportunity to get your name on the list for the Three-Day Launch Your Podcast challenge totally free. I really, really want this to be the year that you actually launch the podcast you’ve been thinking about.

Come hang out with us, I’ll see you there and I will see you next week. Bye.

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