Marketing Support as You Grow with Tara Newman

Welcome, welcome, I’m so amped today because I have another guest. So today we have Tara Newman, who is the CEO and founder and leader of leaders over at The Bold Leadership Revolution. If you listen to her podcast, The Bold Leadership Revolution, which by the way if you haven’t you totally should. You have likely heard towards the end that myself and my team at Uncommonly More are the editors and producers of that show. I absolutely adore working with Tara. I adore working with Tara because she is somebody who is such a shining example of getting the support you need in the time you’re in versus getting the support you’re going to need in the future.

We talk about that today. We talk about how one size does not fit all solutions-wise. And really figuring out how you need support where you are right now and giving yourself permission to grow in that support, and see where you can make changes to that later. So, I don’t want to spend too much time upfront talking because I really want to give you a chance to listen to Tara.

Again, if you’ve not yet checked out her podcast, I will link to it in the bio, or in the show notes, rather. The other thing, if you haven’t yet checked out her Brave Society, I’m a member, I’m a founding member. I absolutely adore that community. I highly, highly, highly recommend checking it out. Lastly, if, as you’re listening to this episode, you’re thinking, “Man, I wish that I could hang out with Stacey and Tara, that would be the bee’s knees.” I’m just going to assume this is taking place in a film set in a drive-in theater in the 50s.

But anyhow, I have good news. In the first week of February, Tara and I are each hosting events in New York City. I’m hosting Backstage Live on February 6th in New York City, where we’re going to be building 90-day marketing strategies together. I highly recommend that you grab your seat for that. I’m also going to be attending an event while I’m there. Tara’s Bold Leadership Mastermind Day, which is on Friday, February 8th. So if you’re in the New York area, or you’d like a little impromptu trip to NYC, come join us for both events.

These events are actually going to pair really well together because they are really hitting all the parts you need to have. We’re going to talk about marketing on Wednesday, and then on Friday, we’re going to talk about leadership and stepping into your role as leader, which I’m stoked about. I’m really excited. Again, I will be hosting Live on February 6th, and I will be attending her event. I’m not speaking at it or anything, I’m just attending on February 8th. But I’d love to see you at both events. So grab your seats for each event. I will make sure there are links to both Backstage Live and The Bold Leadership Mastermind Day in the show notes.

Without any further ado, here’s Tara and I’s conversation.

All right guys, as promised, Tara is here now, so I can stop talking about her and start talking to her, so you guys don’t think I’m making this up. So, hi Tara.

Tara Newman: Hey Stacey, thanks for having me.

Stacey Harris: Of course. I’m really excited to have this conversation because I feel like better than a lot of leaders you did bring in digital marketing support right and that you started where you were, and not where you thought you should be. Because we often “should,” when it comes to hiring help. I feel like that’s bad.

Tara Newman: Yeah, and we’ve actually worked together for a really long time, and it’s been a really great progression.

Stacey Harris: Yeah, we’ve worked together for three years now, in different forms, and we started, when we first started, we were sort of were like, “as you needed me,” we would book one-hour calls. Let’s start with why you did that versus something like Backstage.

Tara Newman: I just don’t do course or membership content very well. I need more accountability, I think, than that, and I need more conversation. And I lose interest quickly with some of that stuff. Like I’ll get through a couple of modules of a course, and then I’m like, “Oh …” So I just have a really hard boundary around investing in material like that. I have a strong value in investing in people and accelerating my learning that way, and being held accountable.

And not everything has to be a VIP service. You don’t have to buy everything at VIP, or at the highest level. Like most of the favorite people who somebody like you, listener, might want to work with, has bite-sized or smaller-sized packages that allow you to scale as you scale with their services. So Stacey had that, and she provided a one-on-one. It was like an hour, and nobody is frustrated, I think, doing hours. And I think it was like twice a month that we went to. And those initial sessions were, those were really helpful to me for was moving me through my heaps of resistance, anxiety, and fear, and frustration around social media in general. I see things and I start to get very principled. I’m like, they’re not doing it the right way. This isn’t right. And I start getting all wrapped up in how what I’m seeing is making me feel, instead of just going out and creating what it is I want to see in the world. So, I would have a lot of frustration and resistance around how other people were doing social media, and you were really encouraging me to do social media my way.

Stacey Harris: Well I think there’s two, and this comes from working with you and knowing you so well, but I think there are two really good leadership lessons in there. One, there was a self-awareness around how you best grow. Not only self-awareness, but like, I hate the word permission, but like, “Okay, this is what’s going to work best for me, so this is what I’m going to do.” Versus again that sort of like, what everyone is trying to sell you is, “Oh no, you have to do it this way,” or in this crazy, extreme way over here.

You found the option and the person that worked for your style, and also your value system, and worked with that person. And so I really want to highlight that, not just when you’re thinking about hiring … Like I feel the same way about like want you’re looking to hire a business coach, or a copywriter, or a stylist, or a health coach, or whatever it is. The person who is the best fit for you to work with will be the person that works in a way that is a fit for you, and how you best move through whatever that process is.

And then also an awareness around your resistance. Like, being willing to bring in somebody to help you work through that because we all have resistances sort of things. And so again, realizing that you don’t have to jump to the end where you’re like, “Someone will just do this, and then I won’t resist,” but like, “I need to move through my resistance so that kind of partnership is effective.”

Tara Newman: Yeah, I think for me it was really frustrating because, and why it was so valuable to work with you in that capacity because, in that capacity, I didn’t get Done For You Digital Marketing.

Stacey Harris: No.

Tara Newman: But what I got was knowledge on how this works. Because I was super-frustrated. I’m like, “I’m watching everybody playing in the playground, but I don’t understand how to play in this playground. So I can either sit out here and continue to observe all the people playing in the playground, or I can figure out how to play in this playground.” And I think that’s what you did for me. You helped me understand how I could play in the playground too, and not sit on the outside looking in. So while you weren’t necessarily doing my marketing for me, I was able to kind of like get in the game and get started.

And then also, the other piece to this and why we wound up progressing was this just isn’t my strength. I can have an understanding of it and how I want to, is more like working with you on the one-on-one capacity is more like, “How do you want to show up in this environment? Who do you want to be in this environment?” And then there’s a piece like, “Now go be that person.” Right, and that requires you to have a strategy.

Stacey Harris: Which is where we went next. So we moved from one-on-one to I actually built a strategy for you. And you had a team in place that we handed that strategy off to. And I think during this time is when the real miracle happened and you fell in love with Instagram.

Tara Newman: Yes.

Stacey Harris: Because you’d been trying to force yourself into Facebook groups for a while and trying to make that space work, and all of the noise and just, I think the perfect word is pollution, is happening in those spaces. It’s happening still, but it was really bad three years ago.

Tara Newman: Yeah, so my first realization like three or four years ago was that I didn’t have to be the person who was posting in the group to leverage and utilize Facebook groups. That I could be the person who was having one-on-one connections with people and having conversations and building a real relationship by taking the relationship that was in this Facebook group, and really taking them offline, either into a zoom room to have a conversation, or meeting up in person at another event.

That is always how I utilized Facebook groups. And I’ve pretty much left every Facebook group that I’ve ever belonged to at this point, and I’m only in paid groups or running a paid experience myself, because at some point that’s just where I think people need to go next. I mean there’s only so much free, and to be clear, my clients, my target market, are not the people who are consuming the free content anymore. My target market is somebody who’s a little more established than that and they’re not consuming content at that level. Not only are they not consuming content at that level, but they’re also not even on social media all that much. So, which is really having that knowledge has helped me evolve in my own digital marketing, and how we approach that, you and I.

So, yeah, I had you do the strategy, and at the time, I was like, “Well now I have to go and execute on this thing.” I didn’t even want to execute on it, not because I was having resistance, but because it’s just not my thing. Like, it’s just not how I show up best. I don’t even want to direct my team to do this. Like it’s just … I don’t know what to say. It’s just not in my zone of genius at all.

Stacey Harris: And that’s 100% okay, and a good thing to know about yourself because that’s why people like me and my team exist.

Tara Newman: Yes, and then yes, I found Instagram Stories, which I’ve been, I think it’s probably about a year that I’ve been consistently showing up on Stories.

Stacey Harris: Now in a long-term relationship with Instagram Stories.

Tara Newman: I’m in, yeah, a long-term love affair with Instagram Stories. It’s my place. I just love having that conversation with people over there. I love when people are in my DMs. I don’t like when people are in my Facebook Messenger, but I love when people are in my DMs. Weird. I don’t know what my aversion is to Facebook.

Stacey Harris: What I think is interesting though, and is a really valuable takeaway is, I know for us, on the agency side of things, our more successful clients are the clients who find that one sliver of something they like, and they’re like, “I’m going to do this thing.”

And I think it really speaks to even how you showed up in Facebook groups and how that was successful. You led them in two conversations. You weren’t just using it as a place to billboard up and be like, “Come buy my stuff.” You were not the dude on the corner flinging the signs, and saying, “Hey, come buy the thing.” Instead, you were saying, “Let’s facilitate conversations.”

And Stories is such a more native way to do that. It’s built for that kind of connection, and I think that’s why you’re attracted to it. But I think that takeaway is so important. Our most successful clients find that sliver, that thing, that connection point that they do enjoy so that they can let everything else go and just double down on what they enjoy. I think that’s where you start to see results.

It’s also where you start to be like, “Oh, maybe this whole thing isn’t horrible, I just need to find my thing that is a fit.” And for you, it’s real, and I know this is a buzzword, but it’s for a reason. That authentic connection. That real person-to-person feeling that you get when you meet somebody but you can extend online.

Tara Newman: It’s also more where my tribe, my community is. Like it was frustrating me to know … I have no problem being on video. Like Insta Story is video. I have no problem being on video, but when I would go over to Facebook, you know, Facebook’s video and Facebook’s business page, it felt very much like nobody was there, nobody was listening.

It’s because they weren’t. Because my target market doesn’t have time to sit down and watch a 10, 15, 20 minute Facebook video. My target market is actually avoiding Facebook because it’s too overcrowded, it’s too loud, it’s too noisy. It’s not curated enough for them. So there is a definitely a distinction now that I can see where if my people have the time, they’re going to go play on Insta Stories and watch a 15-second clip and go through the clips than they are going to sit down and watch a 10-minute video.

Stacey Harris: And that’s one of the reasons why I want to point out, it’s not that you just blanket don’t try things. Right before we started working together, and the way we work now, you were running a Facebook Live show. You were like, “Let’s test this and let’s see how that works.” And one of the things we’re doing now that we’re working together is taking those and repurposing them into podcast episodes because that content is still valuable. We’re just realizing that where your audience will consume that content is in the podcast.

Tara Newman: Yeah, so it was the reason why I was testing the Facebook Lives is because I thought that would be a really great way to repurpose content. And I’ve content work well for my peers.

Stacey Harris: It works really well for me.

Tara Newman: But that doesn’t mean it’s going to work well for me.

Stacey Harris: Absolutely.

Tara Newman: So it wasn’t really a place … I rather take my Insta Story content and repurpose that into the Grid or into a newsletter or something like that. There are still ways that you can repurpose and leverage the content that you’re putting out there, it’s just might the look like the way everyone else is doing it.

Stacey Harris: And I love those two points. And we start, when we build strategy when we work with clients, we start in these two places every time. Where is your audience, and where do you like to be? Because when we can find those two things overlap, we’ll see results with a whole lot more ease, and a whole lot more comfort and like, “Oh, hey, this just works.” Instead of that push and that force of like, “I’m going to make this work.” Because your audience can feel that. Your audience can feel when you hate doing something. And never, ever, ever is that attractive to another person. Romantically, basically, business-wise, like it’s just not an energy anybody wants to spend some time in. So I love that you realize where you best served. Where your audience spent time, and we really just doubled down on that when we started working together.

Tara Newman: Yeah. So between the time you wrote me the strategy, and the time we started working together, where you were on my team and you were kind of doing this for me, I watched the podcast, I fell in love with Instagram Stories and I created an offer that I wanted to see really gain traction and be successful in the world, and I knew that actually creating a movement, and I knew that I could not do that without being able to hand this off to somebody, to you. Because when you handed me that strategy, I was like, “Oh my God, now I got to go implement this thing,” or like have my team implement it and I didn’t even want to be bogged down with that.

Stacey Harris: And what’s funny is the offering we’re talking about is something you guys have already heard me talk about, because I’m obsessed with it, The Brave Society. And what’s hilarious about how the universe works is Tara emailed me, and was like, “I have this idea …” first of all we had talked about a membership site in the past. We had talked about a real community along the way. Like building this movement and lots of different variations.

And you were like, it’s The Brave Society, it’s going to be amazing, and I was like, “Hey, heads up. I’ve decided to re-open the agency side … Well really open the agency side of my business.” It all just sort of came together in the perfect timing, which I love. And so I got to work with you. I really came on as part of the launch of The Brave Society that you maybe didn’t totally know was a launch.

Tara Newman: The launch that I didn’t know we were launching until maybe a week or two in it. And I’m like, “Hey, Stacey, are we launching?”

Stacey Harris: I was like, “Yeah, we have been for like two weeks, Where have you been, by the way?”

Tara Newman: And meanwhile everybody saw this. My team was like, “Uh, what’s going on, Tara? Are we launching? What’s happening? I feel like we’re launching.” I’m like, “I don’t know. Stacey’s just doing stuff.” I’m like, “Stacey’s doing it. I’m not in control.”

Stacey Harris: And it went really well.

Tara Newman: It did go really well.

Stacey Harris: And now we’re, what three months in? Ish. Three or four months into the Brave Society. And we also made some other choices based on who your audience was and based on what you best like to do. We took the podcast weekly.

Tara Newman: We took the podcast weekly.

Stacey Harris: What was that like for you, taking the podcast …? Because you had done seasons. You had done two seasons at that point, right?

Tara Newman: Yeah.

Stacey Harris: What was it like for you to take it weekly? What is it like right now for you to take it weekly?

Tara Newman: I’m still adjusting to having … It’s intense too… It’s funny because season didn’t really work great for me, so what would happen is I would create a season, I would batch probably eight out of the 12 episodes, and then I’d scurry. I’d drop it and then I’d scurry to do the last four episodes. And then I’d be like, “Oh, thank God, I have an entire season out. I’m going to go crash over here.” And then, like “Crap, I have to do another season.” It was weird. Having too much time wasn’t good either. Having too much time breaks a rhythm. Like a weekly podcast has more of a rhythm to it, I think. Like as you … I thought it was going to provide me space so I didn’t burn out. And I think it just created anxiety, to be honest.

So we stopped doing the Facebook Live show because that wasn’t really gaining traction. We took the … And I just needed less to do. Like I need simple. Like how can we make this as simple as possible? And we do know that my people listen to podcasts. So if you were to listen to some people on the interwebs, and they were like, “Podcasting is done.” “Podcasting is saturated.” “Podcasting is over.” Because people do say that.

Stacey Harris: I don’t talk to those people.

Tara Newman: Have you heard people say that?

Stacey Harris: I’ve heard people say that.

Tara Newman: It’s funny. Here are the five reasons why you shouldn’t start a podcast.

Stacey Harris: I hang out with a ton of podcasters, so I don’t hear as often the anti-podcasting messaging. But one of the things I do hear is that the podcast market is too saturated for a new show. Unless you have already built your podcast listening audience, there’s no way to make an audience grow in this day an age, which by the way, is a complete fallacy, and just utter bullshit.

Tara Newman: We’re proving that false.

Stacey Harris: And just annoying. Considering once we went weekly, we back-to-back months broke records as far as your downloads. And we’re set to do it again this month. by the way, I haven’t told you that yet. But we’re already well ahead of where we’ve been for the last three months. And just by the way, podcast listeners still enjoying podcasts.

Tara Newman: Yeah, so I know for a fact that my people are voracious audio consumers. Whether they’re working out at the gym, whether they’re in their car commuting, or driving from here to there, or they just schedule time in their week to sit down and listen to some podcasts, which I’ve to do because I don’t really have a commute.

Stacey Harris: The best part of having a commute again.

Tara Newman: So I’ve had to schedule a time to sit down and listen to podcasts. But, yeah, they do. They listen to this content. And so taking it weekly has been good, and it’s also been great for podcast downloads. It’s been great for meeting new people. It hasn’t been great because I’m still getting used to creating content on a weekly basis. However, I like when we repurpose things. That makes me feel really, really excited when we can do creative things that kind of takes the pressure off.

I love throwing in an interview here or there. I interviewed my husband. We interview Brave founding members or Brave Society members. I have one coming out with my dad. I interviewed my dad because he’s been an entrepreneur for almost his whole life. So those ones take a little more pressure off. But I really love my podcasts. I love delivering content in that way.

It’s an area that I know I can improve upon in terms of my own skill, and so it provides a little bit of a challenge there for me where, like “How can I become a better podcaster?” I like having you produce my podcasts because having you queue up the content for me, like “Here are the things that you should be talking about on the podcast based on data that says this is what your base is interested in hearing.” This is a popular podcaster, or this is a popular blogger, this was popular on Insta Stories.

Stacey Harris: I was going to … And that’s what I want to make sure we use. And even Instagram Stories. It’s not necessarily other content that we get this data from, but a lot of times we’ll say, “Hey, let’s do this on stories, or you’ll get some sort of fire burning in and she’ll do some awesome story. I’ll be great. Could do that for 20 minutes on a podcast outside? That would really work for me.

So when you’re thinking about data and you’re making your choices around what kind of content to put out, don’t get too bogged down in only looking at your past content. Everything you put out is a resource. And I also want to talk about something that we haven’t released as of recording this, but we have released as of you guys listening to this, which was we took a piece of even Brave, and repurposed the CEO debriefs, which by the way are the most popular part of that offering, and created an episode from that.

Tara Newman: Yeah.

Stacey Harris: So get really creative about where you’re repurposing from. Get really creative about where you’re looking at this stuff. Again, going back to, it doesn’t have to look like what everybody else is doing. Look at what you can repurpose in a way that really speaks to your community.

Tara Newman: As a matter of fact, it shouldn’t be what other people are doing.

Stacey Harris: Exactly. Finding that piece again that works for you and works for your audience. And that’s where your magic is. That’s where your ease is and that’s where you’re really going to find the stuff that separates you from the pack. When you talk about the podcasts specifically being saturated, by the way, and you say this a lot, and I love it, the Internet is way smaller than we think it is. There’s a whole wide world outside the internet.

Tara Newman: I’ve got people that I know that don’t even know how to access a podcast. They haven’t even found podcasting yet.

Stacey Harris: I always love that when I go speak, and they’re like, “So you have podcasts, how do I listen to that?” I’m like, “Just go to the website, it’s right on the website. You don’t have to listen to it through a podcast service.” They’re like, “Do I have to pay to listen to that?” I was like, “No, just go to the website, and hit the play button, and you’re good.”

But yeah, I think finding where you can separate yourself from that tiny little bubble that is internet marketing, that’s where you’re going to go, “Oh, hey, look, there’s a whole wide audience out there of people that really, really dig this messaging. So I love that.

The thing I want to wrap up with because I want to be really cognizant of your time and the listeners’ time is for you with Brave specifically, how has having one of the help you put together the content calendars and the strategy? How has that been supportive in you stretching into this new place that was really outside your comfort zone offering wise?

Tara Newman: I think a lot of times we get stuck as business owners feeling like our vision is too big. Like, “How do I bring my visions into the world. It feels so big?” I know that’s like really right before I hired you, that’s where either was. Like what was my most pervasive limiting belief in June of 2018? Was that my vision was too big. That there weren’t enough resources, there weren’t enough whatever to bring this into the world, and my potential, and my service, and my impact was all going to fail because I didn’t have the resources, and I couldn’t do it just for me.

And so, I think that has the most significant piece of bringing you on because you are here to hold my vision with me. I don’t have to put my vision out into the world by myself. I have people who are in support of my vision working in my business, allowing me to step into my fullest potential. And take on the things that I’m not so great at doing, that kind of confound me and get me confused. It has brought so much ease because I know exactly what it does when, and I know that it will lead to the result that I want it to lead to because you’re super intentional about that.

I think you and I are just very on the same page. Always looking at how can we do this more streamlined. Is this the simplest way we’re doing it? It’s great to have you as a sounding board. You’re fun to work with just as a person and as a human being. I have a great time with you. I enjoy you. It makes my business a lot more fun having you as a part of it. And I think that listen when I hired you, it’s not like I was like, “Oh this is easy. I’ve just got of money laying around, and I’m just going to throw it to Stacey, and we’re going to be good.”

I’m like, “Oh, crap.” Right? I’m leaping and I need to go out and I need to figure out how I’m going to close this gap now because there’s a lag between making the kind of investment and seeing the payoff to it. But I think that we actually got ROI pretty quickly because we went right into, or you went right into the launch.

Stacey Harris: I tricked you into launching Brave.

Tara Newman: And then we had a far more successful launch than I would’ve expected considering I didn’t even realize this was happening.

Stacey Harris: See, launching can be easy. You don’t even know it’s happening.

Tara Newman: And the reality is I was kind of in my fear zone around, “Oh my God, what if nobody shows up for this. What if it’s like me and two other people who join? Because that’s happened to me. I’ve launched programs that have had … You know, one program, I filled it with 10 people. And then I went and relaunched the program and it was two people and one person asked for a refund. I’ve had that. And so I was kind of like, “Oh my God is this going to happen again?” And while I’m over here in the fear pocket, you’re out taking action, and I’m going, “Oh, Tara get out of fear and get into motion because your team’s ahead of you and they’re running ahead and you better catch up, lady.” Yeah, so it’s good.

I think that people don’t realize how good it can be. And then the one thing that was so fascinating to me was like, I was like, “Oh my God, how am I going to afford this?” But your team came in and did so much that it was a reorganization for my business, and you probably started saving me money before we even started launching. So I had redundancies. And I had some overlap and you came in, in a very streamlined fashion, and take over roles and responses of people who I actually did have working for me but I wasn’t leveraging them in the best way. Like they weren’t coming together and making a cohesive strategy.

And I personally, I know there are a lot of people out there, who are like, “Well I want my team, I want my employees,” and if you are in California like you are, you actually have your own employees. But a lot of people get really attached to wanting people to be their own employees. My favorite thing in the world is to hire an agency because I work with you, you deal with your people.

Stacey Harris: Right.

Tara Newman: I lead, you manage them, and you eliminate so much of my time in having to manage people that it really, really frees me up.

Stacey Harris: And I love that because so often, I think, the scary thing about hiring people and adding these pieces to your business is the idea of having to manage all of these pieces when it’s outside of your zone of genius when it’s outside of your comfort zone. And one of the leadership lessons that I learned from you, like literally just over and over again is this idea that as a leader you don’t have to be the person in the room who knows everything. In fact, if you are the person in the room that knows everything there’s a problem

Tara Newman: You’re in trouble

Stacey Harris: … what’s happening and that’s so valuable, I think, as we wrap up this episode, is if you are looking around and you’re looking at your team and you’re the one going, “Okay, so I’m building the strategy and managing the team, and I’m directing how the copy is written, and none of those things are what you actually do for a living, it’s time to take a step back and be like, “Wait, where can I add more strategically to my team?” And whether that’s hiring some separate people who can work together in a collective, or hiring an agency, or whatever, I think figuring those pieces out is going to be really valuable as you move into 2019. Yay 2019.

Tara Newman: Yeah, I’m excited.

Stacey Harris: All right, before we wrap it up, because right now when you guys are listening to this, it is January, it’s the very first week of January of 2019, I want to talk a little bit about the Brave Society because you know I love this community more than I shown an offering that is not mine. I’m obsessed. I do feel a little mother hen towards it, in a weird … I feel like the stepmother of the group. Like I love you like you’re my own, even though I did not birth you.

I love this community and I want to talk about it because I think it could be a really powerful part of so many people in my community’s brought people in from my community already, as they move through 2019. So tell everybody what we have going on inside the Brave Society as we move into 2019.

Tara Newman: Okay, so first and foremost, the Brave Society is about three things. It’s about coming together and forming a marketplace where we can be our own economy. Where there are trustworthy, credible, reputable people to come and do business with. And we have service providers across all industries, really. And so that’s kind of first and foremost. This is a place where you can look for people to connect with, look for people to hire somebody, look to share an offer that you have.

Secondly, this is about leadership development and making you a better leader within your business, within your life, within your community, within your family. All around. I mean, a lot of today’s conversation focused on how I was getting leadership lessons from getting a new dog. So, where are these opportunities for you to become a better leader, and we develop you through these bi-weekly CEO debriefs, monthly panel discussions, and quarterly book clubs.

And the third thing that we ask you to do is to go out and really develop more leaders in the world because John Maxwell says “to be at the pinnacle of your leadership, you are a leader who develops leaders.” So to take the information that you are learning in the brave society and really get it out there in the world, and be a model for somebody else to look up to and say, “Oh, I can lead because she’s like me.”

So in January, we will have a panel discussion. We will have two CEO debriefs, and we will have a book club coming up.

Stacey Harris: I’m really excited about the book club. We will announce what the book club is in the Brave Society first, so if you want to hear what it is, you should really already be in there. And if you’re not, come join us. And what’s cool is if you want to join, and you’re like, “I don’t want a book club.” Great, don’t do the book club.

If there’s a CEO debrief that doesn’t work with your schedule, great, skip that one, listen to the replay. Like none of this is adding six more things to do to your calendar. This is about having a library and community of resources at your disposal.

One of the favorite things that I love that someone in the community has said is their favorite part of the space is that there are conversations happening in this group that simply isn’t happening in other places. That you can have conversations in the space that are quote-unquote “off limits” in other places, because they’re actual, real conversations, not fluffy nonsense conversations.

You know that feeling of like, “I’m pretending to work so I feel busy,” like I’m doing the stuff that’s not really meaningful? Those are the kind of conversations happening in so many of these spaces. Those are not the kind of conversations happening in the Brave Society, and that’s one of the things I love the most about it. And that’s one of the things, I think, we all come together on. It’s just come as you are, and show up. And give and take and do whatever it is that you need in the space right now.

Tara Newman: Be helpful, be human, be humble.

Stacey Harris: Yes. I’m so excited. Thank you so much for being on the show. Thank you so much for sharing your experience in moving through this stuff. Because I think, often when we talk about bringing somebody onto your team, or when we talk about getting digital marketing support, we talk about it in really airy-fairy ways, or that it has to look like one thing or another extreme. And we don’t really talk about what moving through the process looks like. So, I’m really excited to get your perspective. And I think there were some really good leadership lessons because that’s what happens when I talk to you. Feelings and leadership lessons. All right, thank you again for being on the show, thank you guys for listening, and I will see you next time.


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