How to Identify and Leverage Your Podcasting Type for Success

I’m going to let you in on a little secret – there are three kinds of podcasters out there. Whether you’re doing it just for kicks, making your podcast the star of the show, or using it as your driving force of your sales engine. Get ready to align those podcasting actions with your goals […]

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Defining Audience Education and How to Do It Effectively

See if either of these scenarios seems familiar: You open your DMs, and someone asks you a question you’ve heard a thousand times. Or you experience sales call after sales call after sales call (after sales call) with yet another poor-fit client. Why do you constantly find yourself in these kinds of time-wasting situations? You

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Choosing the Right Podcast Format (and How to Make a Change)

Have you always had the same podcast format and have never thought about changing it? Or has the thought of switching things come up recently, but you’re worried about possible consequences? If you’re like most podcasters, you’ve probably had the same overall format since day one. But should you make a change? If so, how?

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Social Media vs. Podcasting: Is One Really Better Than the Other?

Everybody has an opinion about what kind of marketing is the best. And so many think they know the magic button solution for all businesses. If you’ve been around long enough, you’ve probably heard discussions about the virtues of avenues like blogging over video and vice versa. People even argue over platforms to use (or

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