How to Identify the Right Growth Tactics for Your Podcast Strategy

It’s crucial to align your podcast tactics with your overall strategy to attract, nurture, and eventually convert the right clients. The first step to that… understanding the nuances of these tactics so that you can choose the right tools for your strategy.  Too often, the tactics we discuss today are sold as strategies, and they’re […]

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The Podcast Conversion Formula: 3 Episode Types Your Podcast Needs to Convert

Looking to start converting more clients from your podcast? Stick around I’m diving into the secret sauce of podcasting – yep, I’m talking about those three must-have content categories that’ll turn listeners into clients.  We’re going to play around with self-assessment episodes, audio sales pages, and the ever-so-sizzling social proof episodes. The best part, we’ve

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How to Turn Listeners into Leads Without Losing Your Mind

Too many business coaches are setting small business owners up for podcast disappointment, and honestly… podfade. You see, they’re selling the common misconception that podcasting should be primary about audience growth. Spoiler alert: It’s not just about racking up those listener numbers. I’m diving deep into what kind of results you can get from your

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Pros and Cons of Adding Sponsors to Your Podcast as a Business Owner

Small business owners using their podcast to generate, educate, and convert right fit clients often consider their show, self sponsored. This is precisely how I see our show. Uncommonly More sponsors this show, that allows me to be use the CTAs to promote things like The Podcasting for Profitability Roundtable or our Podcast Strategy Intensives.

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3 Essential Steps for Relaunching Your Podcast After a Hiatus

Today we’re diving into the art of the comeback. You know, that moment when you’re ready to hit ‘record’ again after a little podcasting hiatus. But hold up – it’s not just about pressing record; there’s a method to the madness, and I’m here to spill the beans on how to relaunch your podcast with

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How Can You Effectively Grow Your Podcast?

Ready to grow? Let’s dive into three essential strategies for taking your podcast to the next level.  Before we jump right to growing though, let’s discuss the importance of intentional growth, honing in on the idea that it’s not just about increasing your audience, but converting those listeners into leads. And we’re doing this with

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