This episode is the start of a four-part series on podcasting housekeeping you maybe haven’t done in a while. If you don’t have a show yet and you’re looking to launch your show, these are really good episodes to start with because these are foundational pieces. If already have a show, these are probably things …
Podcast Housekeeping: How to Create the Perfect Podcast Introduction Read More »
If you’re using guests on your podcasts, we’re going to talk about three ways to feature guests in your show. They’re still going to help you connect with your audience, you’re going to still help them make the decisions they need to be making in the space they’re in with you, instead of using guests …
When we sit down for quarterly calls and we sit down on onboarding calls, when I sit down for strategy calls, and when I talk to podcasters ever, there are three questions that I always want to know the answer to. Knowing these answers is the KEY to getting more sales from your podcast. These …
The 3 Questions You Must Answer If You Want More Sales From Your Podcast Read More »
What if you just committed to being really, truly, deeply annoying? What if your goal for 2023 was just to find anyone who will send you an email and tell you, “You’re annoying. Shut up”? That was actually my goal in 2014. Today we’re going to talk about why and the impact it had on …
Dynamic ad content is the ability to put in additional content to all or a select few sets of your episodes on a changing basis without having to change the root podcast file. I’m able to run a pre-roll, a post-roll, or, in some tools, a mid-roll that is changeable. If you have ever listened …
How to Use Dynamic Ad Content to Turn Podcast Listeners Into Clients Read More »
In addition to launching our own private podcast about a year ago, we’ve launched several private podcasts for clients over the last year. And today, I want to talk about the strategic difference between a private podcast and a public podcast. We launched The Podcast Newsroom just short of a year ago, August, but in …
The Strategy Differences Between Private and Public Podcasts Read More »
The purpose of this episode above all is to give you clarity on who we work with, what we do, and really how to know if now is right for you. As you listen to this episode, I want you to be thinking about any questions that aren’t being answered here. Because if there are …
Would you be surprised if, on a podcast about podcasting, we talked about SEO? We are talking about Search Engine Optimization today because yes; it matters even for podcasters. That’s why in this episode we’re doing exactly that. I’m sharing why podcast hosts need to care about SEO (Search Engine Optimization). I started this conversation …
Why Podcast Hosts Need to Care About Search Engine Optimization Read More »
The one universal truth of podcasters and maybe any content creators is growth. Every single podcaster I talked to, no matter their niche, no matter their business model, no matter their show style, show purpose, still want growth. Every single one and I love growth. I get so stoked when we watch our client’s podcasts …
3 Podcast Growth Strategies Helping Podcasters Convert Listeners In 2022 Read More »
This conversation around choosing your podcast topic is critical. It’s so important but it’s also movable, it’s can change, it doesn’t have to have the weight of forever. So often, when I’m having these conversations, I’m actually not having it with people who are getting ready to launch their show, I’m having it with people …
3 Things You Must Know When Choosing Your Podcast Topic Read More »