This was an unexpected question that came up after we launched The Podcast Newsroom in 2021: Could your private podcast replace your public podcast? While public podcasts are great for getting discovered, private podcasts offer a more targeted audience and deeper connection with your listeners. On the other hand, private podcasts allow you to see …

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Since we launched the Podcast Newsroom last August, I have been getting questions about how private podcast feeds work. One of the biggest questions has actually been around how I could use it. Today we’re sharing three ways you could be using a private podcast feed in your business right now. We’re starting right here …

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Tough love time, the thing standing between you and the growth you want to see with your podcast might be YOU. We talked a couple of weeks ago about some of the mistakes business owners make when using their podcasts to generate leads. Today is the next step in that conversation.  The two pieces we’re …

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This is How You Fall Back in Love with Your Podcast

If you’ve been podcasting for more than just a couple of episodes, I can guarantee you’ve felt the frustration of keeping up. The weight of showing up week after week is hard. Then you introduce one of those unexpected changes or a shift in your business, and it’s easy for that frustration and that weight …

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The best thing you can do to start growing our podcast… make sure your current listeners are actually listening. Too often, I’m having conversations with service-based business owners who are focused ONLY on growing their listenership.  They want more downloads and more subscribers. But they’re not thinking about how they are serving their current listenership.  …

Your Current Listeners are the Key to Growing Your Podcast Read More »

3 Truths No One Tells Service Based Business Owners About Podcasting

You’re likely familiar with the sales pitch for service based business owners about podcasting. That’s not what we’re covering here. Instead, I want to focus on three things no one is telling you, and because of that, we see podcasters just like you burning out early and often.  Yes, podcasting is powerful for a business …

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