Welcome to Resolutions Season! It’s the new year now, so I know you’ve probably spent some time thinking about business goals. But do you have the right goals? In this episode, I want to give you some clarity on this and point your focus in a direction that’ll better serve your podcast and your business …
Setting Your Annual Podcast Goals: Focus On Growth or Conversions? Read More »
If you’re using your podcast to grow your business, ideally, your podcast fits into your larger service offerings. But are you clear on how they come together? If you’re not clear it’s time to learn how aligning your podcast and your offer creates that clarity and supports your sales goals. Client and longtime listener Shannon …
It’s almost time to turn the page to a new year! Do you have a vision for your podcast in 2023? As you reflect back on your personal goals (and old New Year’s resolutions that did or didn’t pan out), now’s the time to review your podcast too. In this episode, I talk about doing …
How an End of the Year Podcast Review Positions Your Show for More Success Read More »
Today’s news has been months (maybe years) in the making! If you noticed a different name and cover art in your podcast player, that’s not your imagination or a mistake. I’ve rebranded the show and in this episode, I talk about how to approach the process, what it looks like, and how it can set …
How to Rebrand Your Podcast and Set Yourself Up for Growth Read More »
I often recommend that entrepreneurial podcasters do case study episodes. What better way to showcase your work to potential clients than through a client who’s already experienced it, right? (It’s also a great way to have featured guests on your show). In this episode, I talk about how to do case study episodes for your …
How to Structure Case Study Episodes for Your Podcast Read More »
“Nobody’s going to listen to my podcast! It’ll just get lost in the sea of shows out there!” I’m guessing that thought has probably run through your head a time or two. But is it actually true? Are you really competing against the millions of podcasts you see on, say, Spotify? In this episode, I …
Marketing “gurus” love to give the same type of advice online. On social media sites like TikTok, one of the more prolific pieces of advice is looking up questions asked using a tool like AnswerThePublic. That can be great for brainstorming or refining content ideas or getting clarity on keywords. But there are two places …
The Two Most Effective Ways to Generate Content Ideas Read More »
You know how people can get anxious at the idea of building a sales page? I’m weird in that I LOVE creating audio sales pages for podcasts! In fact, I’ve been recommending clients record them for their podcast for almost two years now. In this episode, I want to give examples of audio sales pages …
How to Create an Audio Sale Page for Each of Your Offers Read More »
You feel like your podcast clicks on all cylinders. It has a great intro and outro, fascinating topic discussions or great guests, crystal clear audio, and a smooth production process. But there’s a problem: it’s not really converting listeners into paying clients. Why? In this episode, I talk about the actual reason you’re not getting …
The Real Reason You’re Not Getting Sales from your Podcast Read More »
Welcome, welcome to part four of our podcast housekeeping, how to craft the perfect podcast episode. I am most excited for this episode because I think this is a place that is most impactful to how you feel about your podcast. Everything else has been very public-facing, it’s been very much so about the listener …
Podcast Housekeeping: How to Craft the Perfect Podcast Episode Read More »