This is Your Show

As I shared last week, we are rapidly approaching 500. Today is 496. And I want to talk today a little bit about my core values around podcasting and really just one of them. The most important piece, I think, absolutely everybody needs to know. And we talk a lot about it in really cold businessy terms sometimes. But I truly want to tell you how important you are to this show. Because you are my core value for this podcast. People first, specifically you, listening to me, the person who listens to me, that’s who I put first. This isn’t my show. It’s your show. This show wasn’t made for me. I make the show for you.

And so when I make any, any decisions with this show, it’s not about what I want to talk about. It’s not about what I find interesting. It’s not about what I find entertaining. It might a little bit be about what I find entertaining. See every mention of Schitt’s Creek in the last three months. But that’s not totally the point. It’s about what’s going to support you in moving forward with whatever your marketing and podcast goals are for your business. And that’s why I build the show. That’s why episodes like this exist, because I want you to get the value you need. And that’s what I want you to be doing with your podcast as well.

And so I want to talk about three ways this shows up, because again, this show is not for me, just like your show is not for you.

Your show is for the person who’s listening to your show. And I want to start with that before we dig into anything else.

Last week, we talked about how to get more downloads and how to get more listeners. And when we have conversations like that, it’s easy to replace people with numbers. It’s easy to take the data and look at it objectively and forget that there are people behind it. And so when I record this show, when I outline this show, I always, always, always think of myself talking to one person. I’m incredibly grateful that more than just you listens to this show. It’s helpful for me from a business perspective.

But I write and plan and prepare and record this show for you, not for them, just for you. This makes it really easy for me to do two things. And one of them is going to sound manipulative, but it’s not, I promise. Thing number one, it makes it really easy for me to show up and just talk to you, it makes it really easy for me to relax and get hyped and have a conversation.

Because here’s the deal I like talking to you.

Now, I do wish I got to hear back from you, A, more regularly, which was only slightly passive aggressive. And B, more rapidly. But I also like getting the content done ahead of time. So I have to wait. And so I practice patience. Something I should probably practice more often, but again, another episode entirely.

This freedom is also, and this is the part that might sound manipulative, what breeds connection. Because when I’m talking to you, it makes it a little easier for you to hear from me, a person sitting here with you, talking to you versus the sensation or feeling we have when we’re at a massively large event or listening into a Zoom call with a hundred people on it, which feels maybe a little more appropriate to reference right now. And we’re one of a mass. And there’s not any real connection between us and the speaker.

Now, yes. Good speakers. Okay, great speakers manage to bridge that gap and allow you to feel really connected with them even when you’re one of many. But it’s still never at the same intimacy level as a one-on-one conversation, or sitting around my fire pit in my backyard and having a glass of wine and chatting, or sitting at a dinner table and talking to one or two people and connecting. And for me, that’s what this podcast is. It’s the same conversation that would happen if you and I hopped on Zoom right now.

It’s the same conversation that would happen if you were at my house and on my patio and we were sitting around the fire pit in the backyard. Or we went out to dinner or met for a drink. It’s the same conversation.

Granted, again, you would need to talk more in that situation. But I also like to imagine that sometimes you talk back to me while you’re listening, but I might be the only one that does that. Do you talk back to your radio in the car when you listen to a podcast? I do it also a lot when I’m walking, I will talk to the pod… Now I just sound crazy. Anyways. It’s a safe space though. See, I can say crazy things like that, because it’s just you and me, right? That’s the intimacy. We’ll go with that.

And so imagining you’re talking to one person, creating that space where you’re talking to just them is so powerful. And again, it’s why I craft this show, people first. Because it keeps me sounding like and behaving like a human, which in the landscape of digital marketing specifically is a rare commodity. Let’s put it that way.

The other thing that impacts is language.

When I have a conversation with the Podcast Editor on our team, Lauri, she edits this show. She edits all of our clients’ shows, she’s fantastic. I can have a different kind of conversation with her about podcasting and audio that I’m going to have with someone who hasn’t launched their show yet, and who’s never recorded any audio. And so, when I record this show, I’m not thinking about having a conversation with Lauri. I’m thinking about having a conversation with somebody who doesn’t have an audio background. Who’s never edited a clip of audio and doesn’t know.

And so I’m going to use different language. This is again why people first matters. Because it’s really easy, really easy to fall into, “I know this language, so everyone does. I use this word. So everyone does.” And I genuinely don’t think this is an ego thing. I think if anything, it is a, at least for me, I’m not that smart. So I know this, you know this. Because you’re probably smarter than I am. And that’s genuinely where it comes from with me.

But the reality is, is we just all have different vocabularies.

We all have access to different words. And so there are things in your expertise that you could drop some mad jargon on. And I wouldn’t be like, “I don’t know what you’re talking about. I don’t know at all what you’re talking about.” And so I would have to ask. Now I would ask because I was taught to do that as a child, but it’s totally not the relationship I want to put you in, as somebody listening to me, try and educate. And so when I talk people first, I’m also talking about using the language you use and not the language I use. Now, I’m not perfect at this. I don’t know anybody that is, but it’s an important piece of people first.

The third thing, and I alluded to this a little bit earlier. I don’t talk about what I want to talk about on this show.

Schitt’s Creek references aside. I talk about what you need to know. I talk about what’s going to be impactful for your marketing, for your podcast, for your business. Because again, this isn’t my show. It’s your show. And so, as much as I would love to hop on here and have a two-hour conversation about how amazing David Rose is and how his relationship is the only time I’ve ever seen anyone on TV model couple goals, that’s not what this is for. And you may or may not be interested in that.

What you are interested in is learning how to grow your podcast, learning how to grow your business, learning how to, more effectively and less exhaustedly, that’s a word, right, market your business, share your value and teach your consumers. So that’s what we talk about here. Because that’s what’s relevant for you. All right. This is a short one, but I’m really excited that I got to share it with you, because this is absolutely the most important brand value for Uncommonly More, for this show, for our team, people first. Every little avatar, every little download number, every little follower, every little email subscriber is a human.

You’ll be amazed at the results when you start behaving like they’re a human, all right.

All right. That was a good chat. I enjoyed it. If you’re ready to uplevel your show. If you are looking to go pro with your production. If you’re looking to get some support in getting it done. We do have some podcast production spots open with our team. Lauri could be doing your editing too.

The cool thing is, is you get me as a strategist. You get access to Cali, who’s our Project Manager and project manages absolutely everything. For production, you get access to Lauri, who does our editing. You get access to Shannon, who rocks out our show notes and prepares them, works on creating audiograms and getting your show actually into your podcast host. We highly recommend Libsyn, not an affiliate, just sharing. So all you do is record and then promote, easy breezy.

If it sounds like a fit for you. If you’re ready to hop in. Book a call with us,, and that will get you right to both our launch package and our production package for existing shows. So head over to to check that out. I will see you next week for another countdown to 500 kind of episode. I’ll see you then. Thanks.

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