Welcome to episode 514. We’re going to talk about Uncommonly More today. And what working with Uncommonly More is like. I’ve had some questions about how to know when is the right time, when your show is ready for a team like ours. And so, I want to talk about the ways to work with us. Also, I don’t know if you know this, but a lot has changed inside of Uncommonly More in the course of the last year. We’ve refined our offerings. We really are digging in on podcast production, that’s really… Our focus now is supporting brand-led shows, build a show that’s right for them. I so often, I’m going to get a little soap box to here, but stay with me, I so often see business owners who are podcasters, who are trying to be podcasters, who make a living from their podcast and they’re different things. I see a lot of advice and time and investment going into supporting podcasters who are looking to generate revenue through their podcasts, thanks to Merch or advertising or like premium content structure. Think of a Patreon-kind of set up.
And that’s not the kind of show our clients run. Our clients are like us. They run a show as a part of building their business and so the goals for my podcast listeners is often not podcast-listenership-growth at all. Now, in some cases, it totally is. But even when it is, there is an and to… It has to convert. It has to generate revenue by bringing people into our services, our offerings, our coaching packages, to our events, whatever the thing may be for that show or for that business.
But it really isn’t about getting lots of people to make the show attractive enough that we can slot in advertisers. And it becomes about how do we build a show that helps scale the nurture process, helps scale the info process that comes pre-sales. And that’s really what content is meant to do, is to allow you to have the conversations that you would be having in the course of a longer sales cycle with your clients, so that you can shorten up that sales cycle, so that you can be having that conversation with lots of people at one time, instead of one person at a time. And that’s probably one of my favorite parts of doing this is, is I get to have this really close relationship with you, but our relationship is different than the podcasters you listen to, who are pitching you MeUndies during an episode break or HelloFresh or Casper mattresses or minivans in some cases, whatever it may be, on the show that you’re listening to, right?
And so I want to talk today about specifically what working with us looks like, because looking with, working with us, rather, does look a little different because we’re a different kind of agency. I put an immense focus, and my team puts an immense focus, on these being actually beneficial. These serving an actual purpose, not just for you, but for your listeners and not just for your listeners, but for you. It’s got to be a win-win all the way around. And so, when we’re looking at creating things, we’re looking at things that we can repurpose. We’re looking at things that we can build into nurture sequences and emails to help with conversions. We’re looking at things that are going to help move people from.
“I have a problem” to, “I know you’re the solution to my problem.”
Notice I didn’t say we were going to solve a problem. We’re solving part of the problem because we’re solving the problem that is the, “What is my solution?” but we’re not solving the whole problem in a show. So don’t feel like you’ve got to become the answer via your podcast. You’ve just got to be able to shine the light on the road that gets them to you. The other piece of this is, we’re looking for something that can cover our butts a little bit. We’re looking for something that we can repurpose and reshare. And in some cases, unplanned, take some time away and this thing will still work for us. And some cases it’s totally planned and we’re going to take some time away.
Some great examples of this from last year, where two of our production clients ran into times where they needed time off. One was a production client who was having some time off for some family stuff that was going to be going on, and so we supported her in building out a repurposed schedule that allowed her to reduce the amount of new episodes she would need over the course of about six months. So for six months, she had to produce half as many episodes. And really for three months of that, she didn’t produce any episodes because we got it done ahead, but she had to produce half as many episodes, but she still had an episode going out on her standard weekly schedule. Another client who came down ill suddenly last year and had a baby of a podcast.
Her podcast only had, I think we were about five months, when she needed to step out. Luckily we had some time because we were built out ahead and so we had a little leeway and we were able to repurpose a few episodes and take some strategic time off over holiday weeks, so that she could still have some coverage coming into January. So that not only did she have time to take some time off, but she had some time to record while we were still a little bit ahead, so that she didn’t have to be up against it, as in record an episode on Monday so that we can edit it and have it out in our process. She had some time to sit and record and we had some time to move it through our process. Never wasn’t an emergency.
And we were able to do that because both of those clients have been building assets. Both of those clients have been recording content that’s strategically built to convert. It is strategically built to support them and their goals. So they were able to keep getting sales, keep getting calendar bookings, whatever it is inside of their businesses. Even when they were intentionally or in one case surprisingly, taking some time off from being in the production process. And that comes from, yes, building the assets, but also having a team that could support. For example, our client that had to take some time off due to illness, she just let us know what was going on. And we said, “Cool, how about we audit the episodes? We’ll figure it out.” And we made the whole plan. She approved it and we handled everything.
It was a couple of Slack messages for her and everything else was handled. For the client who needed to take a longer time off for some family things she needed to deal with, were a similar situation. Our team reviewed the data and said, “Here’s what we would suggest. Here strategically what would make the most sense.” And we bought her a ton of time off because we had a look at what was happening in her business, an awareness of what has been built out on the podcast, data to tell us what episodes were worth sharing again, and experience and perspective. And so, we were able to put together those plans for them. That is a huge thing, when you think about it.
And so, that kind of content, that kind of relationship with your show, is what our clients have and what I want you to have and what I want anybody, regardless if whether they’re working with us or not, to have but it is the thing we provide for our clients. So, as we move into this year, I mean further in, it’s February, but as we move through this year, I wanted to make you aware of some of the ways to work with us, that are different now than they once were because our focus and my focus has really dialed in to this thing that I’m kind of obsessed with, guys. This is year eight of the podcast for us, this show. So we’re into it. We’re real into it.
First and foremost, the best way to work with us, if you’re not interested in a long-term arrangement, if you’re just looking for some support, maybe you listen to this show a lot and you’re like, “Stace, I’d love to sit down, talk through some things, pick your brain a little.” “Cool, totally doable, my love.”
That’s what these one-on-one podcast strategy calls are for.
These are for somebody who is maybe DIY-ing or maybe they’re going the less expensive route right now for their production. Maybe they just have an editor on Fiverr or Upwork, who just cleans up the audio and they’re handling everything else. Show notes, marketing of the show, creating marketing assets for the show, uploading everything, all of that stuff.
They’re doing it on their own. Cool. But they would still like some support, some insight, some perspective, is maybe the best way to talk about it because it can be hard to be in it alone and get perspective. Oftentimes are feeling really frustrated and confused that maybe their show is performing well, they’re getting downloads, they have listeners, but they’re not seeing leads come in to their business. They’re not seeing shares or reviews and sometimes it’s even just like… Overwhelm from the process and the to-do list and they need some help getting some support and a real handle on what’s happening. And so that’s what we use these one-on-one calls for.
This is your opportunity for you and I to sit down, Zoom-call-face to Zoom-call-face, and talk podcaster to podcaster, “Here’s what’s going on. Here’s what I’d like to see. How do I get there?” Sometimes we build out content calendars. Sometimes we do process audits. Occasionally we talk tech, although I will be completely honest with you, often I find the tech conversation is a way of us avoiding another conversation, “See previous suggestion around process or content calendar.” And then another great way to use these are getting a feel for your data because there’s lots happening on your show. There are lots of ways to tell whether your show is succeeding or not, if your show is struggling or not. How to prioritize your content and your tasks and it’s all in the data, my love.
So, I love sitting down and going through our data with our clients but that’s what these calls are for. If you want to book one of those, it’s $500 for 60 minutes, we hop on the call, if you want a recording, you’re totally cool to record it. You can record it right then. This is a really, really, really great way to get started with us.
If handing over your production to us is on your wishlist, it’s even more appropriate that you book one of these calls.
It’s actually how several of our clients started working with me, is we had these calls, as they could do them, and then quarterly and then monthly. And then one thing led to another and now their retainer clients, some of which have been with me for literal years. And so this can be really cool way to get started if you’re not quite ready to jump into the other way to work with us.
The other way to work with us is our Podcast Production Services.
This is, frankly, the most popular way to work with us, is the most common way we work with clients. The thing that’s a little different about how we work with clients, this is not a sliding option list price. We work with clients in a really specific way and that is in taking everything except the recording and the marketing of their show, off their to-do list.
So, my favorite feedback to get from clients is, “I just record my show and then I never touch it again.” Now, asterisk, those clients have team members in place who are writing social. They have team members in place who are scheduling social, who are taking care of emails, who are doing some of those extra pieces in the marketing, the actual distribution of that marketing. But we step in and we handle, taking that raw audio to finished audio, creating audiograms.
We sit down with our clients once a quarter, to talk about exactly what outros they’re going to need to create, to look and see if we need to make any changes to their podcast at all, their format at all, to get a hold on what they’re selling in the next 90 days and support them in building out their content calendar based on those sales plans. And so, we take a lot of the planning and the strategy and the process and we just put them in ours, which is great because it’s proven. It’s literally running a dozen-ish podcasts at this point. And so, it can be really, really, really cool to be able to step into that and know it’s going to work and support you. Now, this service is $1,200 a month. That’s for a weekly show, less than an hour and again, that gives you everything, start to end.
You are recording and we’re handling everything else. Each of our clients has a dashboard that has their episode ideas and they can see what’s in process right now. They can also see what’s currently scheduled and coming up. They can also see what’s been in the past and data for the first 30 days of all of those episodes. It’s the main hub of what’s happening with your show and probably the most popular part of our service, which I mean, is good but also there’s audiograms and graphics, finished audio. There’s other great stuff too, but it’s always the structure and support.
And I think the reason that is, is because we think about structure and we think about process a little differently. I think about it as, when I have a structure in place, when I have a process in place, it’s not about boxing me in, it’s about literally creating my stage, because that process and that system and that structure is what allows me to stand and trust that what’s coming out of my mouth is helpful for you and helpful for me.
It’s as simple as that, because I have that foundation built to support our goals, internally, and your goals as a client. And that’s a game changer, is when you start thinking about this, not as something meant to box you in, not as something meant to kill creativity but something, honestly, that’s a critical part of my creativity. I have a much, much, much easier time accessing what I have going on, accessing my mojo, accessing my magic, when I’m supported by that system. And I was in a Mastermind call with my mastermind in January, and we were talking about systems and structure and I said this sentence, and even coming out my mouth was like… I didn’t even think it first, I just said it, and it’s something that really hit who I was talking to, and also it’s something I’ve been looking back to a lot and part of why I think I’m so obsessive about structures and systems, which is systems and structures allow me to manufacture trust.
I can manufacture trust, that I know what’s going on, I can build trust that my team knows what’s going on, and I can build trust with my clients that they know what’s going on, because we have a system and structure that holds us all accountable to doing what we need to do and that makes it really easy to do what we need to do. And so for me, that’s what the systems and structures we put in place, are valuable for. And I think it’s probably why so many of our clients love working with us, because of that system and structure. Everybody comes, going, “I just need my audio edited.” And then we put them on all these things and they’re like, “Oh, this is great.”
The final way to work with us, before we wrap this up, is actually very similar to Podcast Production, but it’s for your launch.
So if a show has not yet started, they go through our launch process and then we take them into production. We do consider it a separate contract and a separate offering, just because there are specific things that need to happen with production. The big things I want to make sure clients have in place before they chat with us about production or launches, is that the purpose of your show. This is generally more of a given with our production clients when they come in, but it’s something we really talk a lot about with our clients who are coming in for launch services, is, “What purpose does this fit in your business? What role do you see this playing? What purpose does this hold for your listeners? How do you want us to serve them? How do you want this to serve you?”
If you can’t answer those questions, I would highly recommend waiting to start a podcast. But other than that, it really is about being committed to podcasting for at least 12 months. We run our clients through our production package, sort of plus when we do that, but it’s over the course of 12 weeks. So the first three months of podcasting, so that we can get them over the hump and into this process in a way that builds habits as a podcaster. I love how we work with clients. You get a lot of the same things with our launch that you do with our production. For example, there’s a call to get us kicked off, you don’t get the quarterly calls, because you’re only with us for a quarter, so that kickoff call serves as that call. You get the launch dashboard, but you also get a production dashboard like our regular production clients do.
And again, most of our launch clients roll into production services post-launch but because there are some differences, like helping you get your hosts setup and your distribution set up, and your descriptions written and your music picks and your cover graphics created, and all of those things are included in our Production Services. There will be more information about all of these options over at uncommonlymore.com if you want to look at price or if you want to get a better breakdown of what all’s included everywhere, stay tuned to those places. Go check that out. If you want to apply to work with our team, that’s also you would or you would do it. If you want to book one of those one-on-one calls, again, you would do all of that over at uncommonlymore.com. I want to thank you so much for listening to the show and hanging out with me today, it was really fun to do this because so much has changed in a year for Uncommonly More.
And I’m really excited to see what changes in 2021 and what changes in the next year, because we’re helping some pretty epic podcasts right now. We’ve got a podcast launch we’re working on right now. We’ve got, again, our standard production clients who’ve got this show we’re playing with and doing some things with this year. So I’m looking forward to seeing what kind of cool shows we take on this year because, again, we’ve brought in some really, really fun shows to get to produce. And it’s not, we joke about it internally a lot, it’s not a hard job when you get to produce shows you would listen to anyways. So that’s pretty cool. And we can’t wait to welcome your show on and work with you. If you have any questions about today’s episode, reach out, firstname.lastname@example.org is the best way to reach the team. If you want to apply, again, head over to uncommonlymore.com. If you enjoyed the show, you want to leave a rating or review, you can do that too, ratethispodcast.com/more. Make sure you’re subscribed, all of those things. And I’ll see you next week. Thanks for listening.