There are three mistakes our team sees over and over again when business owners are looking to generate the right-fit clients from their podcasts. These come up again and again, and they’re fixable. So let’s fix them!
In the last few weeks, I’ve been in the car a lot. I live in Orange County, California but often head up to LA for events or to meet up with friends, and for some reason, it’s been happening a lot these last few weeks. That means a lot of time in the car which obviously means a lot of podcast time.
Instead of staying with my comfort shows and my old business favorites, I went to search and just organically started looking for shows that would probably be a fit to work with us. I wanted to see what was happening in the market. What are these hosts doing right now that works, and what are they doing that likely isn’t working? This episode is a look at what I discovered.
In this episode of The More Profitable Podcast, we’ll talk about the three mistakes we see service-based businesses make time and again that prevent them from using their podcast to generate, educate, and convert right-fit clients
5:00 – The first of two ways podcasters make the mistake of making their show all about themselves.
7:30 – The importance of understanding why you’re sharing what you’re sharing on your podcast
11:50 – You cannot “value” your audience into a sale
13:00 – What value should actually look like in your brand’s podcast
16:15 – Trying to prove how smart you are is now how you generate sales from your podcast and will lead you to make the first mistake
17:40 – Are you distracting your listeners instead of delivering on your show’s purpose
18:50 – Examples of a strategic way to include guests in your podcast
22:00 – The kinds of guests our podcast features (and why)
24:20 – A reminder we’ve all made these mistakes and will likely make them again
Mentioned In 3 Mistakes Business Owners Make When Using Their Podcast to Generate Leads
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